Glenfiddich invests £1m in Christmas sales

18 November, 2008

Glenfiddich is being backed by a £1 million marketing blitz this Christmas.

The campaign by First Drinks Brands will include consumer and trade press advertising, as well as PR and email activity. The Glenfiddich website has also been refreshed to support the Christmas activity.

The campaign has the theme “Christmas past to Christmas present” and will cover newspapers, magazines and trade press.

Glenfiddich continues to lead a malt whisky category which declined by 1% in the off-trade in the year to Oct 4, according to Nielsen data.

Senior brand manager Tarja Tuunanen said Glenfiidich’s Christmas sales in recent years had been “phenomenal”.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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