Rémy Martin hits the airwaves

21 November, 2008

Rémy Martin has launched its first ever radio ad campaign in a festive push.

The brand will advertise its VSOP Cognac on Classic FM, focusing on the craftsmanship that goes into the brandy.

The radio push will be backed by print ads, outdoor posters targeting major retailers and a personalised direct mail campaign, and Rémy Martin gift cartons will also be available in the off-trade.

Brand manager Linda Sooprayen said: "Classic FM is a fantastic fit for Rémy Martin and current VSOP devotees. The evocative radio campaign will provide us with a new and exciting way to inspire our existing loyal fan base, while at the same time attracting the attention of current non-Cognac consumers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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