Maxxium bags Stolichnaya in UK

28 November, 2008

Famous Grouse producer Edrington has won the UK distribution rights to Stolichnaya vodka.

The Russian brand’s owner SPI Group was left looking for a new distributor, after the acquisition of rival brand Absolut by previous agent Pernod Ricard earlier this year.

Stolichnaya will join the portfolio of Maxxium UK – the distribution joint venture in which Edrington is a partner – no later than Jan 5.

Maxxium UK managing director Huw Pennell said: "The addition of a premium international vodka was a key strategic priority for the business and Stoli is precisely the sort of iconic brand that complements our existing portfolio.

"Stolichnaya has long been a favourite among discerning consumers and we’ll look to build on this loyalty in order to drive continued sales growth.”

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