The advertising theme “You can't choose your family but you can choose your brothers”, will feature 96-sheet poster sites across the UK, including prestige billboards in London.
Running from Dec 1-15, the advertising will feature Brothers Festival Edition pear cider and Brothers strawberry and pear cider.
The latest activity follows extensive 2008 sponsorship and advertising totalling more than £2 million in support of the brand.
Brothers Drinks’ head of marketing Phil Plowman said: “It's important for us to support the trade and create continuous awareness among consumers at all times.
“This is not just a Christmas push, it is part of our continuing strategy to grow sales through a wide variety of media channels.”