Xmas ad push for Brothers

28 November, 2008

Brothers Drinks will be running an outdoor advertising campaign in the lead up to Christmas.

The advertising theme “You can't choose your family but you can choose your brothers”, will feature 96-sheet poster sites across the UK, including prestige billboards in London.

Running from Dec 1-15, the advertising will feature Brothers Festival Edition pear cider and Brothers strawberry and pear cider.

The latest activity follows extensive 2008 sponsorship and advertising totalling more than £2 million in support of the brand.

Brothers Drinks’ head of marketing Phil Plowman said: “It's important for us to support the trade and create continuous awareness among consumers at all times.

“This is not just a Christmas push, it is part of our continuing strategy to grow sales through a wide variety of media channels.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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