Pernod in ad links with multiples

01 December, 2008

Pernod Ricard UK is embarking on a programme of advertising with multiple grocers’ consumer magazines to support its sprits portfolio pre-Christmas.

There will be ads in mags produced by Tesco, Sainsbury’s, Asda, Waitrose, Morrisons and Musgrave, showcasing the company’s gift box range.

These will be followed by videos on Tesco’s website giving easy-to-follow demonstrations on how to make Christmas cocktails.

The demos will feature direct links to place all the ingredients for the drinks into the vistor’s online shopping basket.

Dan Reuby, the company’s head of marketing for spirits, said: “At Christmas, consumers face a tough time trying to buy spirits that are not part of their usual repertoire.

“This campaign is designed to educate and guide them whether they’re investing in a special bottle to sit under the tree or a warming cocktail to sip by the fire.”

Bookmark this

Site Search


What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know