Cobra ‘may split in two’

15 December, 2008

Speculation is mounting that Cobra’s Indian and UK interests will be separated as the brewer sets about finding a buyer for its business.

It is thought that founder Karan Bilimoria is looking for around £200 for the company and has now indicated his willingness to effectively divide the business into two sections, in an attempt to attract bidders who might be unwilling to commit to a purchase of a company which spans two continents. So far he has not commented on the latest speculation.

Although the majority of Cobra sales come from the UK market, the brand first appeared in India in 1990 and arrived in the UK seven years later. Its Indian brewery is based in Bangalore and claims 5% of the subcontinent’s beer market.

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