Tourism spreads word on SA

12 December, 2008

An increase in British visitors to South Africa is boosting

sales of

the country's wines in the UK, according to research from

SA Wines Online and London-based TV channel Southern Africa Direct.

SA Wines Online, which specialises in selling South African wine to the UK , found that

most of its customers have either visited the country or have friends or family there.

"When we first set up the business in 2001, we were targeting South African expats," said founder Kevin Gallagher. "But recent research has shown that 80% of our customers are in fact British and most of them have been to the Cape's

winelands."

More than half a million British tourists visit South Africa each year, with the Cape Wine Route, Cape Town and the Garden Route being the three most popular destinations.

The UK remains South Africa's largest wine export destination, with Wines of South Africa enjoying 13% value and volume growth in the year to Aug 9, according to Nielsen.




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COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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