Tourism spreads word on SA

12 December, 2008

An increase in British visitors to South Africa is boosting

sales of

the country's wines in the UK, according to research from

SA Wines Online and London-based TV channel Southern Africa Direct.

SA Wines Online, which specialises in selling South African wine to the UK , found that

most of its customers have either visited the country or have friends or family there.

"When we first set up the business in 2001, we were targeting South African expats," said founder Kevin Gallagher. "But recent research has shown that 80% of our customers are in fact British and most of them have been to the Cape's


More than half a million British tourists visit South Africa each year, with the Cape Wine Route, Cape Town and the Garden Route being the three most popular destinations.

The UK remains South Africa's largest wine export destination, with Wines of South Africa enjoying 13% value and volume growth in the year to Aug 9, according to Nielsen.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know