the country's wines in the UK, according to research from
SA Wines Online and London-based TV channel Southern Africa Direct.
SA Wines Online, which specialises in selling South African wine to the UK , found that
most of its customers have either visited the country or have friends or family there.
"When we first set up the business in 2001, we were targeting South African expats," said founder Kevin Gallagher. "But recent research has shown that 80% of our customers are in fact British and most of them have been to the Cape's
More than half a million British tourists visit South Africa each year, with the Cape Wine Route, Cape Town and the Garden Route being the three most popular destinations.
The UK remains South Africa's largest wine export destination, with Wines of South Africa enjoying 13% value and volume growth in the year to Aug 9, according to Nielsen.