Lucky listing for Aussie beer

12 December, 2008

Nicola Collenette

An aptly-named Aussie brew - Lucky Beer - has won Asda's latest beer competition.

The 4.8% abv beer comes in a unique Buddha-shaped bottle and will be available at Asda stores from January - the first time it's on sale in a UK supermarket.

Michael Cook, of Kent-based Pierhead Purchasing, which

imports Lucky Beer , said: "In the current climate, it's essential that new beers offer real a point of difference. Lucky has an ultra-stylish appearance and high production values ."

Brewers entered more than 100 products into the competition, all vying for the prize of a 12-week listing in store. A spokeswoman for Asda said

most of the entries came as a direct result of being featured in OLN in September.

She said: "Standards were high, with products being judged on taste, packaging, design and labelling. Beer writers Ben McFarland, Melissa Cole and Jeff Evans joined Asda experts to undertake blind taste testing as part of the judging."

Three other winners also secured a 12-week listing in the competition: Henney's 2007 Vintage Still Cider (6.5% abv) , St Peter's India Pale Ale (5.5% abv) and Meantime Wheat Beer (5% abv). All products will be in store from January priced between £1.28 and £1.58.

Jill Wilson, Asda's beer buyer, said: "We were really pleased with the calibre of all the entries and are very excited by winning beers, which will give our customers a chance to try new, quality products."




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