Didier Debrosse, president of Heineken in
western Europe, said: "Heineken is delighted to continue the Heineken Cup sponsorship. We value the partnership with ERC and are committed to support the fantastic relationship Heineken has with the best international club rugby tournament.
"The Heineken Cup has achieved positive growth, awareness and prestige each year since its foundation in November 1995. It is a pleasure for us to continue to bring this unique and passionate rugby experience to all its supporters across Europe and beyond."