Heineken scores ERC sponsorship

12 December, 2008

Heineken has extended its title sponsorship of the European Rugby Cup through to 2013.

Didier Debrosse, president of Heineken in

western Europe, said: "Heineken is delighted to continue the Heineken Cup sponsorship. We value the partnership with ERC and are committed to support the fantastic relationship Heineken has with the best international club rugby tournament.

"The Heineken Cup has achieved positive growth, awareness and prestige each year since its foundation in November 1995. It is a pleasure for us to continue to bring this unique and passionate rugby experience to all its supporters across Europe and beyond."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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