Helier's peachy about its launch

12 December, 2008

A new peach-flavoured cider from St Helier has been rolled out . Producer Intercontinental Brands said it was also introducing a

1-litre bottle for its 50cl range of fruit ciders to coincide with the launch. Paul Burton, joint managing director of Intercontinental Brands, said: "We were among

the first to introduce a pear cider into the market."

Fruit cider feature, page 33




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