Abbey Well joins Coke portfolio

12 December, 2008

Coca-Cola has added a new bottled water to its portfolio following its acquisition of Northumberland-based natural mineral water source Abbey Well last month.

Launching under the Schweppes umbrella, the brand will be encouraging consumers to get active with an offer of free swimming lessons to consumers.

As part of Coke's sponsorship of the Olympic Games and Paralympic Games, Schweppes Abbey Well will

be

offered at London 2012.

A Coca-Cola spokesman said: "Using the strengths of the Schweppes brand and the marketing and distribution capabilities of the Coca-Cola

system in GB, we will be able to offer this high -quality

natural mineral water to more people across the country."

Schweppes Abbey Well joins a water portfolio that includes Malvern and Glac éau Vitaminwater.




Bookmark this


Site Search

COMMENT

Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter