Pepsi Raw takes sampling to the streets
12 December, 2008
Natural cola Pepsi Raw is taking to the streets with a sampling campaign to drive awareness and trial. Throughout December, brand ambassadors will visit London offices to distribute free chilled bottles, before heading out across the UK in the New Year.
The sampling blitz will be backed by the launch of pepsiraw.co.uk, which includes a map of stockists in central London, and a free prize draw to win a night out with £200 of Rum & Raw cocktail vouchers.
Pepsi Raw is made from sparkling water and naturally sourced ingredients, including plant extracts.