Pepsi Raw takes sampling to the streets

12 December, 2008

Natural cola Pepsi Raw is taking to the streets with a sampling campaign to drive awareness and trial. Throughout December, brand ambassadors will visit London offices to distribute free chilled bottles, before heading out across the UK in the New Year.

The sampling blitz will be backed by the launch of pepsiraw.co.uk, which includes a map of stockists in central London, and a free prize draw to win a night out with £200 of Rum & Raw cocktail vouchers.

Pepsi Raw is made from sparkling water and naturally sourced ingredients, including plant extracts.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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