A new 10-second ad featuring an animated squirrel attempting to steal the latest limited edition - Cracking Hazlenut Ball - will be screened during prime-time shows including the X
Factor, Desperate House wives and Wife Swap.
The brand's established 30-second ad, where office workers steal a Terry's Chocolate Orange segment by segment, to the theme tune from Countdown, will also be broadcast during popular soaps such as Coronation Street and Emmerdale.
Jack Pipe, convenience sales director at Kraft Foods, said: "Previous campaigns and limited -edition
have driven sales for retailers and this
is a great opportunity to make the
most of the demand."