Top Tip

12 December, 2008

Use signage to talk to your customers.

Perhaps you have Champagne available ready-chilled, or everyone on your team has a wine qualification? Whatever it is, putting up a sign can help your sales. Use coloured paper, or a chalkboard and change it regularly . How about: ' Free glass loan with party orders' or 'new vintage of Chablis is in

and it's great'. There's no way you can tell it all verbally, so let sign s do the work.

Christine Parkinson,

Coco Vino, Brighton

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293

867651




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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