Top Tip

12 December, 2008

Use signage to talk to your customers.

Perhaps you have Champagne available ready-chilled, or everyone on your team has a wine qualification? Whatever it is, putting up a sign can help your sales. Use coloured paper, or a chalkboard and change it regularly . How about: ' Free glass loan with party orders' or 'new vintage of Chablis is in

and it's great'. There's no way you can tell it all verbally, so let sign s do the work.

Christine Parkinson,

Coco Vino, Brighton

Send your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293

867651




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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