Black Grouse is appearing in TV ads for the first time this month as part of Maxxium's £1.5 million spend on its parent brand, the Famous Grouse. The Stormy Night ad will run throughout December
on terrestrial and satellite channels.
New role for Chatfield
Concha y Toro UK has created a new regional sales manager post in a bid to drive sales in Scotland. Guy Chatfield, formerly of Matthew Clarke , has been appointed to the role, where he will initially focus on convenience and independent sales through cash and carries .
Tesco stocks up for 2009
Tesco has announced the results of its 2009 drinks awards, which will see 15 new products win a listing
from April next year. National listings went to Flying Dog Pale Ale and Flying Dog Gonzo Porter from
Maryland, USA; Scream from Brewdog; Timmermans Strawberry Lambic from Belgium; Henney's Reserve cider; Angostura
7 Year Old Dark Rum from Trinidad; Trois Rivières Blanc 40 from Martinique; Twisted Tea Hard Iced Tea from the USA and low-alcohol Bernard Free Amber from the Czech Republic.
Sales boost for Bruichladdich
Distillery has grown its whisky sales by 17% in 2008, with UK sales climbing 30% over the year. Chief executive Mark Reynier said: "Some new bottlings like PC7, X4, Octomore and DNA were sold out before they were even shipped , others have had to be carefully allocated. "
Diageo comes top in poll
Diageo has been named Britain's most admirable company in a survey of business leaders by Management Today. The
poll saw Diageo rise from ninth place , displacing Marks & Spencer f rom the top spot. Tesco - top two years ago - was fifth in the 2008 poll. Sainsbury's was named second best retailer, with Morrisons in sixth place.
Rioja vintage takes a dive
The regulatory body for Rioja has announced the results of its 2008 vintage, when harvest dates returned to their traditional times after several years of early ripening. The total yield
was 15 million kg lower than 2007, and total production is
expected to be lower than in previous years at around 278 million litres.
ACS event announced
The Association of Convenience Stores has announced that its
Summit 2009 will be held on Thursday
April 30 in the Monarch Suite of the Hilton Birmingham Metropole. High profile speakers from within and outside the industry will speak
at the event.
Call Sarah Johnson on 01252 515001 or