A spokeswoman said: “The new black monochrome gift box has a contemporary edge that reflects Laurent-Perrier’s commitment to forward-thinking design. It includes a solar emblem denoting the French ‘Sun’ King Louis XIV – a symbol of high art.”
The new Grand Siècle is available in Harrods, Fortnum & Mason, Selfridges and Harvey Nichols, priced at £120 for a 75cl bottle.
Laurent-Perrier has partnered with luxury crystal house Baccarat for a limited edition Écrin Grand Siècle, available at Harrods for £1,600. The gift box holds a magnum of Grand Siècle and a collection of six Champagne flutes by Baccarat.