Shoppers plan Xmas drinks cutbacks

17 December, 2008

Cash-strapped shoppers are cutting beer and wine from their Christmas lists as they prepare for a recession-hit festive season.

Twelve per cent of shoppers are considering striking beer and wine from their shopping lists altogether, a poll by Somerfield has revealed.

The survey found that Brits are cutting their festive spending by £2.8 billion – or up to £200 each – this year, with 33% saying they will spend less than they ever have before.

Eighteen per cent said they would cut secret santa gifts for colleagues and 13% said they would not buy Christmas sweets.

Pete Williams, Somerfield's head of press and PR, said: "The recession has

hit Britain hard and fast – it looks like many people will be tightening

their belts this Christmas."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know