Melissa Draycott leaves Sainsbury's for First Quench

07 January, 2009

Daniel Bracegirdle is to take over from Melissa Draycott, who is leaving Sainsbury's after 19 years to head up the wine buying team for Threshers and Wine Rack.

Draycott, who worked as a Sainsbury's store manager for 13 years, moved to the supermarket’s head office in 2002. During her six-year stint she has been responsible for buying spirits, Champagne, sparkling, fortified, and French wine.

Her new role with First Quench Retailing, formerly the Thresher Group, will involve working alongside a five-strong buying team. She starts on Feb 1.

Draycott told OLN she was “sorry to be leaving” but excited at the prospect of a new challenge.

Bracegirdle will take over Draycott’s buying areas of France, Champagne and sparkling wine.

Bracegirdle's current role will pass to Olimpia Lindgren, who has worked for the retailer for 11 years and passed her WSET Diploma seven years ago. She will cover Spain, Portugal, South America and fortified wine.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know