Wine Rack reports festive growth

08 January, 2009

Wine Rack saw an 11.5% uplift in still wine sales over Christmas, the retailer has reported.

Two 40%-off voucher promotions, from Nov 19-Dec 2 and from Dec 13-31, helped boost sales – as did the company's first TV ad campaign, press and radio ads and other discounts.

Commercial director Lloyd Stephens said: “It was great to see such a strong performance in Wine Rack with 11.5% like-for-like growth in still wine over the full duration of the Christmas campaign (seven weeks up to New Year's Eve), reflecting the success of the recent national roll-out of our True Blue format, the exclusive nature of the wine range and promotions, TV advertising and the 40%-off voucher.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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