Wine Rack reports festive growth

08 January, 2009

Wine Rack saw an 11.5% uplift in still wine sales over Christmas, the retailer has reported.

Two 40%-off voucher promotions, from Nov 19-Dec 2 and from Dec 13-31, helped boost sales – as did the company's first TV ad campaign, press and radio ads and other discounts.

Commercial director Lloyd Stephens said: “It was great to see such a strong performance in Wine Rack with 11.5% like-for-like growth in still wine over the full duration of the Christmas campaign (seven weeks up to New Year's Eve), reflecting the success of the recent national roll-out of our True Blue format, the exclusive nature of the wine range and promotions, TV advertising and the 40%-off voucher.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter