Hardys launches premium varietals

22 January, 2009

Hardys is launching three new varietals under its premium Oomoo label.

They are Adelaide Hills Chardonnay 2007, Coonawarra Cabernet Sauvignon 2006 and Adelaide Hills Sauvignon Blanc 2008.

Brand owner Constellation hopes the wines will help add value to an Australian off-trade category which saw a 1% value decline in 2008. The wines have a suggested price of £9, more than double Australia’s average bottle price of £4.43.

Thomas Hardy, who founded Hardys over 150 years ago, borrowed the word “oomoo” from local Aboriginal dialect to name one of the first red wines produced at his original Bankside Winery. The word translates as “good” or “attractive”.

The Oomoo Adelaide Hills Chardonnay 2007 will be available in Tesco from mid-March, where it will join the existing Oomoo McLaren Vale Grenache Shiraz/Mourvedre 2006 listing.

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