Valentine's revamp for 40%-off voucher

30 January, 2009

First Quench Retailing has given its 40%-off voucher a revamp for Valentine's Day.

The voucher, which is bright pink and surrounded by hearts, is valid from Feb 4-14 on all Champagne and sparkling wine in Threshers, Wine Rack and Victoria Wine.

The retailer was buoyed by a £15.5 million Christmas sales spike when its 40%-off voucher was extended until New Year's Eve.

Unlike the Christmas voucher, the latest offer doesn't include still wine.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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