Scottish microbrewer Brewdog has dropped planned legal action against the Portman Group and its chief executive in the row over its Speedball ale.
Brewdog had taken exception to comments made by David Poley in a press statement about a ruling against the brand by Portman’s independent complaints panel.
Poley said on Wednesday: “Brewdog have dropped their threat of legal action. They've informed us that they want to draw a line under this dispute. Marketing alcohol on the theme with illegal drugs is completely indefensible.
“Therefore, any legal action by them would have been hotly contested by us.
“We're pleased that the company has decided to concentrate on selling responsibly marketed products."
James Watt, managing director of Brewdog, said: “Legal action would have been quite detrimental to us because it would have been very time consuming at a time when we have a lot ongoing.
“But the accusation that was leveled at us was a ridiculous allegation to make. To say we are profiteering from drugs is just insane. We make edgy, innovative beer that is completely legal.”