Funding is open to organisations working with under-18s and 25 to 44-year-old across the UK.
There are three levels of grant available to cover projects at different stages and with varying degrees of impact, at £2,000, £25,000 and £100,000.
Drinkaware chief executive officer Chris Sorek said: “The current economic crisis can be tough on voluntary organisations, so it’s vital Drinkaware supports communities and charities who want to change alcohol culture in the UK.
“By responding to community need, impactful and innovative education projects can tackle the roots of alcohol misuse, make a positive difference to people’s lives and create widespread change.”
The money will be aimed at projects such a film production, theatre workshops, youth conferences and large-scale partnerships.