The deal is part of a £750,000 fashion-led spend for the Beam Global brand this year.
Harveys is backing PPQ’s after-show party, and the label has created an Alice in Wonderland-inspired dress design which will feature on limited edition half-bottles of Bristol Cream.
It will also appear on branding at bars at the event, where a selection of sherry cocktails will be served.
Janice Moorfield, Harveys brand manager at Bam Global UK, said: “Being PPQ”s official drinks sponsor will showcase Harveys to sociable young women who are interested in iconic fashion brands and allow them to try sherry for the first time.”
London Fashion Week is from Feb 20 to 25.