Flagship brand Gallo Family Vineyards saw strong sales, with White Grenache growing at at 5.3% in the off-trade, thanks to a growing thirst for pink wines, and White Zinfandel grew 4.2%. GFV’s premium Turning Leaf brand had a 23.6% growth spurt over Christmas.
Australian brand McWilliams’ Hanwood Estate range grew value sales by 6.1%, thanks in part to a 167.5% upsurge in volumes over Christmas. Gallo said the brand has benefited from a big consumer sampling campaign that ran from September to November and reached some 22,000 people.
Barefoot, which launched in 2006, saw sales grow 133% over the year and is doing particularly well in the impulse sector.
Marketing director for Europe Iain Newell said: “2008 has proven to be a difficult year for the wine industry as a whole, however we have shown that by building strong brands that meet customers’ and consumers’ needs we can continue to expect further growth and continued success in 2009.
“We have a lot of exciting news in 2009 and are confident that through smart investment in our core brands and expanding our portfolio with brands that connect with the consumer we will continue to develop and grow.”