Gallo reports strong 2008 sales

20 February, 2009

Gallo has grown its UK sales to more than 5.3 million 9-litre cases over the past year, despite tough trading conditions, the company has announced.

Flagship brand Gallo Family Vineyards saw strong sales, with White Grenache growing at at 5.3% in the off-trade, thanks to a growing thirst for pink wines, and White Zinfandel grew 4.2%. GFV’s premium Turning Leaf brand had a 23.6% growth spurt over Christmas.

Australian brand McWilliams’ Hanwood Estate range grew value sales by 6.1%, thanks in part to a 167.5% upsurge in volumes over Christmas. Gallo said the brand has benefited from a big consumer sampling campaign that ran from September to November and reached some 22,000 people.

Barefoot, which launched in 2006, saw sales grow 133% over the year and is doing particularly well in the impulse sector.

Marketing director for Europe Iain Newell said: “2008 has proven to be a difficult year for the wine industry as a whole, however we have shown that by building strong brands that meet customers’ and consumers’ needs we can continue to expect further growth and continued success in 2009.

“We have a lot of exciting news in 2009 and are confident that through smart investment in our core brands and expanding our portfolio with brands that connect with the consumer we will continue to develop and grow.”

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I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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