Vergelegen moves to PLB

25 February, 2009

PLB is to take over the UK agency for the highly-rated South African wine producer Vergelegen on April 1.

The deal covers the whole Vergelegen portfolio, from the premium range which carries an rrp of £8 to Vergelegen V at £60.

PLB Managing director Peter Darbyshire said: “South Africa is performing very well in the UK as it is the fastest growing top 10 country by volume and value, and we see this appointment as a great opportunity.”

Vergelegen is currently handled by Paragon Vintners.

Darbyshire added: “Paragon has done a great job, and we look forward to taking the brand to the next phase of its development.

“The wines are complementary to our portfolio, giving us a strong, premium South African proposition to offer customers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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