Vergelegen moves to PLB

25 February, 2009

PLB is to take over the UK agency for the highly-rated South African wine producer Vergelegen on April 1.

The deal covers the whole Vergelegen portfolio, from the premium range which carries an rrp of £8 to Vergelegen V at £60.

PLB Managing director Peter Darbyshire said: “South Africa is performing very well in the UK as it is the fastest growing top 10 country by volume and value, and we see this appointment as a great opportunity.”

Vergelegen is currently handled by Paragon Vintners.

Darbyshire added: “Paragon has done a great job, and we look forward to taking the brand to the next phase of its development.

“The wines are complementary to our portfolio, giving us a strong, premium South African proposition to offer customers.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter