Revamp for last Fullerís store

02 March, 2009

London brewer Fuller Smith & Turner has revamped the shop at its Chiswick brewery.

The store sells cask and bottled Fullerís beers, wines, spirits and Fullerís memorabilia including golf wear, rugby balls, and branded glassware.

John Roberts, managing director of Fullerís Beer Co, said: ďThe shop has been a bit of a hidden gem for far too long and it is time that we shared it with the rest of the world.

ďIt is brighter, more spacious and has fantastic new displays and pub sign external signage.

ďWe have moved the counter so that it sits in the middle of the shop instead of the corner and when you walk in you are greeted with a sense of style, quality and tradition.Ē

The shop is Fullerís only remaining off-trade sales outlet, since it sold its chain of 61 wine shops in 2000.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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