The store sells cask and bottled Fullerís beers, wines, spirits and Fullerís memorabilia including golf wear, rugby balls, and branded glassware.
John Roberts, managing director of Fullerís Beer Co, said: ďThe shop has been a bit of a hidden gem for far too long and it is time that we shared it with the rest of the world.
ďIt is brighter, more spacious and has fantastic new displays and pub sign external signage.
ďWe have moved the counter so that it sits in the middle of the shop instead of the corner and when you walk in you are greeted with a sense of style, quality and tradition.Ē
The shop is Fullerís only remaining off-trade sales outlet, since it sold its chain of 61 wine shops in 2000.