Tuborg launches largest-ever on-pack promotion for the off-trade

11 March, 2009

Tuborg is offering consumers the chance to win tickets to some of the biggest festivals this summer, including Glastonbury, Global Gathering, Wireless and Leeds and Reading.

During the course of the on-pack promotion, which will begin in mid-March, Tuborg will give away 30 pairs of tickets.

Tuborg has also partnered with Play.com to offer 60,000 free music downloads as runner-up prizes.

It is the largest on-pack promotion for the Tuborg brand, and “aims to further link it with music in consumers’ minds”, according to a spokeswoman.

The brand announced its status as the official beer of the O2 Academies at the start of the year.

David Scott, head of customer marketing for Carlsberg UK, said: “Winners can choose which festival they go to and the festival line-up is amazing. With festivals like Glastonbury already sold out, we think consumers will jump at the chance of winning these tickets.

“The downloads we are offering courtesy of Play.com are aimed at encouraging repeat sales too, so we think our off-trade customers will see a real benefit from stocking Tuborg during 2009.

"Carlsberg UK has committed to investing over £3million in marketing spend in the brand this year, and it is set to be a shining light in our world beer portfolio."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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