Thatchers launches varietal rosé

12 March, 2009

Thatchers is launching a rosé version of its Katy single varietal cider.

The cider takes its blush colour from the fruit rather than additives, which managing director claimed is a first for the industry.

“The technique of taking colour from the fruit is borrowed form the wine industry and we have carefully adapted it for our cider production.”

The drink is bottled at 5.4% abv, lower than the existing Katy at 7.4%, and packaged in a wine-style flint bottle.

It has an rrp of £3.79 and is being targeted at “the aspiring professional female who loves to socialise,” said Thatcher.

Thatcher added: “We have always thrived on coming up with new ideas that will keep the industry moving forward and our customers wanting more, whether it be developments in the orchards, or new products.

“In today’s market, it is essential that we continue to innovate and broaden the customer base.”

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