Wine drinkers drift to off-trade

13 March, 2009

New research has shown that a quarter of regular wine consumers are now turning away from pubs and restaurants and instead drinking at home more often.

The Wine Intelligence poll, commissioned by the WSTA, also found that 34% of wine drinkers are spending less overall on wine.

Wine drinkers who typically spend less than £4 a bottle are reducing their spending on wine in greater numbers, and 21% are buying more wine at once to benefit from a discount.

Jeremy Beadles, chief executive of the WSTA, said: “The survey bears out the warnings from the trade that in the face of the worst recession for a generation and successive punitive tax increases the market has reached a tipping point.

“The findings from Wine Intelligence come on top of evidence from Nielsen showing sales of wine priced under £4 fell by 11% last year. Analysts suggest this indicates many on lower budgets are simply being priced out of the wine category and this survey lends weight to that view.”

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