The Game On promotion will give away £1 million worth of prizes and a chance to win the “ultimate lad's night in”.
It marks the brand's largest ever on-pack promotion and will be available on 133 million promotional cans of Foster's distributed across all channels nationwide from May.
Fifty customers and their friends can win a night in a luxury penthouse with state-of-the-art home entertainment including computer consoles, table football and a pool table. Food, beer and a DJ will also be part of the prize.
The competition also gives the chance to win console or games pack prizes worth £200. Winning promotional can tabs will be marked “gold” for the top prize of the lad's night in or “blue” for one of the second-tier prizes.
Gayle Harrison, marketing manager, said: “The Game On instant win platform links the growing number of home drinking occasions for Foster's with the massive increase of gaming activities such as poker and console play.”