First Quench 40% voucher is back

25 March, 2009

First Quench has issued another 40%-off voucher for use in any of its Threshers, Wine Rack, Victoria Wine or Bottoms Up stores.

The voucher is redeemable until April 13 and is being made available by email and to customers who text 60040.

The voucher has become a central part of First Quench’s promotional programme. A similar 40%-off offer reportedly boosted Christmas sales and more recently the retailer issued a sparkling wine discount voucher for Valentine’s Day.

The current discount covers both still and sparkling wines.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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