Bulmers Pear goes into cans

25 March, 2009

Scottish & Newcastle UK is launching its Bulmers Pear cider in a can for the first time.

The company hopes to broaden the appeal of the brand with the introduction of the four-pack of 50cl cans.

Shaun Heyes head of customer marketing for the off-trade and category marketing for the off-trade, said: “Bulmers Pear in cans will attract new drinkers to the Bulmers brand and bring incremental sales to the premium cider category.”

Cider producers have been rushing to launch new products in the pear cider segment in recent weeks, with both Aston Manor and Continental Wine & Food bringing out their own versions.

The 4.5% abv Bulmers brand is aimed at “mid-life professionals” of both sexes, according to S&N UK.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter