OLN and Le Beast march on Number 10

31 March, 2009

Off Licence News has joined Le Beast in marching on Downing Street to fight against drink duty hikes.

Editor Rosie Davenport took details of our Tax: Enough is Enough campaign to the door of Number 10 this afternoon (March 31).

She joined Le Beast Wines, which secured access to march on Number 10 through its Pound a Bottle campaign, and presented views from consumers that duty is too high.

Speaking from Downing Street, Catherine Monahan, managing director of Le Beast brand owner Clink Wines said: "We're here to educate people about the stealth taxes that the government takes on wine.

"For the first time ever all the wine trade journalists and all the wine industry petitions and Le Beast's consumer petition have joined together as one strong force to fight the government against something that is entirely unfair.

"These are extreme times and we need to take extreme measures, and that is what we are doing."

She added that Le Beast plans to march on Downing Street again before the Budget is announced on April 22, and has a radio campaign and other consumer initiatives in the pipeline.

Davenport said: "It's about time the government understood the implications continued duty hikes are having on the trade and consumers. There couldn't be a more powerful way to convey this message than by physically taking the weight of industry and public disapproval right to the government's door."

OLN’s campaign was launched to give retailers and their customers the chance to put pressure on the government not to heap more duty on alcohol in April’s Budget.

Over 1,400 readers and consumers have already responded – help us to put more pressure on the government by asking customers to text ‘ENOUGH’ to 82055.

And whether you’re a retailer or supplier, please send us a text, too – every one counts.

OLN will not make any profit, but mobile phone providers will charge the cost of a standard text – about 10p.

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