Phil 'The Power' Taylor launches whisky fragrance

01 April, 2009

Darts legend Phil "The Power" Taylor has teamed up with Whyte & Mackay to launch a range of whisky-infused aftershaves.

W&M Undeniable Power is a fragrance for men and women, described by a spokeswoman as being "for today's aspirational, style-conscious and whisky-loving individual".

Using David Beckham's DVB fragrance shoot as a reference point, Taylor has teamed up with Miss British Isles Nicola Moriarty for the campaign.

He said: "This is a particularly lucrative market and one David Beckham has done particularly well in. I think he wants to do more in this area, but his diary in April is full, so I thought today (April 1) would be a good time for me to launch it."

The fragrance includes a number of top-secret ingredients, including the rare lipra lofo.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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