Canned wine launches from Anderson

02 April, 2009

Guy Anderson Wines is launching Sauvignon Blanc in 25cl cans next month. The wine, sourced from south west France, will be followed by an Italian Pinot Grigio rosé and a Prosecco.

Branded CanCan, the single-serve wines will be on show at the London International Wine Fair.

Howard Price, associate marketing director of Guy Anderson Wines, said: “The can is a key element of the brand. Alternative packaging formats such as bag-in-box, pouches, Tetra and PET are gaining acceptance in the market, but we feel there is still more to be done to develop wine in a can.”

Irene Martinez, category development manager at can producer Rexam, added: “We are constantly keeping our eye on not only what brands are doing in the market and what packaging choices they are making but, just as importantly, what consumers are choosing and how their lifestyles are changing.

“We are seeing a gradual increase in the number of off-trade drinking occasions. Consumers are making the choice to consume at home or on-the-go and packaging wine in cans targets these occasions perfectly with its convenient, single serve and environmental benefits.”

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