Campari buys Wild Turkey
Published:  08 April, 2009

Campari is to buy the Wild Turkey Bourbon brand and related businesses from Pernod Ricard for US$575 million.

The deal includes distillery facilities in Kentucky, a bulk aged-bourbon inventory and the American Honey liqueur brand.

The sale is part of Pernod Ricard’s €1 billion disposal plan of what it terms “non-strategic assets” after the purchase of Absolut last year.

The deal is expected to be completed before June 30, subject to regulatory approval.

Bob Kunze-Concewitz, chief executive officer of Grupo Campari, said: “With Wild Turkey, Campari adds a brand of strategic relevance to its portfolio and further enhances its premium offering

“This is another key step in the building of a leading player in the global spirits industry.”

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