Rosé sales grew 17% to £545 million in the year to Feb 21 – slower than last year’s 30% growth rate, but still very healthy in the current climate.
Volumes climbed 13% to 11 million cases even though overall volumes were static over the period.
“Four years ago it looked to be something of a fad, but now we have to concede that its fifth successive year of notable growth makes it more of a permanent feature,” said Nielsen analyst Stewart Blunt.
Tesco’s product development manager James Griswood said: “Rosé wines continue to perform well for us and remain one of our best performing categories.”
See the latest issue of OLN, April 10, for the full Rosé Report.