Rosé’s success story just keeps on growing

14 April, 2009

Five successive years of growth mean rosé’s impressive sales rise is more than just a fad according to Nielsen – and buyers expect the pink drink to keep going from strength to strength.

Rosé sales grew 17% to £545 million in the year to Feb 21 – slower than last year’s 30% growth rate, but still very healthy in the current climate.

Volumes climbed 13% to 11 million cases even though overall volumes were static over the period.

“Four years ago it looked to be something of a fad, but now we have to concede that its fifth successive year of notable growth makes it more of a permanent feature,” said Nielsen analyst Stewart Blunt.

Tesco’s product development manager James Griswood said: “Rosé wines continue to perform well for us and remain one of our best performing categories.”

See the latest issue of OLN, April 10, for the full Rosé Report.

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