Low-alc RTD from Global

23 April, 2009

Global Brands is to launch a low-calories and low-alcohol version of its VK RTD brand.

Branded as VK Lo, the pineapple and grapefruit-flavoured product is bottled at 1.2% abv and flagged up on the label with a calorie count of 49.

Steve Perez, Global Brands’ chairman, said: “This is a real first for the RTD category.

“There is really very little choice for people not wanting to drink alcohol, or those who just want to drink a small amount.

“Giving consumers more choice is imperative, as is ensuring that drinks are retailed responsibly.”

Global is currently testing other flavours with a view to launching a wider range of the lower abv drinks later in the year.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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