Low-alc RTD from Global

23 April, 2009

Global Brands is to launch a low-calories and low-alcohol version of its VK RTD brand.

Branded as VK Lo, the pineapple and grapefruit-flavoured product is bottled at 1.2% abv and flagged up on the label with a calorie count of 49.

Steve Perez, Global Brands’ chairman, said: “This is a real first for the RTD category.

“There is really very little choice for people not wanting to drink alcohol, or those who just want to drink a small amount.

“Giving consumers more choice is imperative, as is ensuring that drinks are retailed responsibly.”

Global is currently testing other flavours with a view to launching a wider range of the lower abv drinks later in the year.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter