Low-alc RTD from Global

23 April, 2009

Global Brands is to launch a low-calories and low-alcohol version of its VK RTD brand.

Branded as VK Lo, the pineapple and grapefruit-flavoured product is bottled at 1.2% abv and flagged up on the label with a calorie count of 49.

Steve Perez, Global Brands’ chairman, said: “This is a real first for the RTD category.

“There is really very little choice for people not wanting to drink alcohol, or those who just want to drink a small amount.

“Giving consumers more choice is imperative, as is ensuring that drinks are retailed responsibly.”

Global is currently testing other flavours with a view to launching a wider range of the lower abv drinks later in the year.




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter