Branded as VK Lo, the pineapple and grapefruit-flavoured product is bottled at 1.2% abv and flagged up on the label with a calorie count of 49.
Steve Perez, Global Brands’ chairman, said: “This is a real first for the RTD category.
“There is really very little choice for people not wanting to drink alcohol, or those who just want to drink a small amount.
“Giving consumers more choice is imperative, as is ensuring that drinks are retailed responsibly.”
Global is currently testing other flavours with a view to launching a wider range of the lower abv drinks later in the year.