Off-trade beer sales fall: BBPA

28 April, 2009

Beer sales to supermarkets and off-licences plunged 11% in the first quarter of 2009, according to the latest figures from the British Beer & Pub Association.

The body's Beer Barometer found that total beer sales dropped 8.2%, with pub beer sales down 6.3%.

That means the government's beer tax revenues in January and February were £17 million lower than the same period last year, despite the 18% tax increase, according to the BBPA.

Off-trade sales have fallen for three consecutive quarters according to the Beer Barometer, and it is the first time since 2005 that first quarter off-trade sales have been lower than in the previous year.

Total beer sales for the year to March fell 7%, with off-trade sales down 4.5% and on-trade sales down 8.9%.

BBPA chief executive David Long said: "These figures provide more telling evidence of the intense pressure in one of Britain's most important sectors. With the Budget last week, government tax policy continues to make the situation worse."

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know