Old Speckled Hen sponsors Dave

28 April, 2009

Old Speckled Hen is sponsoring prime time viewing on Freeview channel Dave as part of a £3.6 million support package for the brand over the coming year.

The ad brings back the famous OSH fox in a new guise – as a real, rather than a cartoon, animal. The TV campaign's strapline encourages viewers to Seek Out Something Different.

Greene King marketing director Fiona Hope said the campaign will reach 70% of 25 to 44-year-old men, giving them each 37 opportunities to see the brand's 10-second idents, which will be shown eight times an hour from May 18.

Hope said: "We are massively excited about it, it represents a very significant investment in the premium ale category."

The TV ads are to be backed up by in-store activity and other support, details of which are currently being decided.




Bookmark this


Site Search

COMMENT

Breaking up with Burgundy

Making my way through the recent tranche of Burgundy tastings for the much-hyped 2015 vintage, I found myself experiencing a moment of guilt.


Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter