UK women have greater confidence

10 April, 2009

Women buy eight out of 10 bottles of wine drunk at home, a Vinexpo poll of more than 1,300

women has revealed.

Female wine drinkers in the UK are more confident about choosing wine than their counterparts in France, Germany, Japan and the US . They scored 61% for confidence, compared to an international average of 44%.

Six out of 10 women in Britain said they drank wine at least once a week, with 55% preferring red , 35% white and

7% rosé.

Eighty-eight per cent buy wine in supermarkets and 85% shop in specialist

shops, while 35% buy

on the internet.

Six out of 10 UK women said they chose their own wine, making them

more independent

than women elsewhere .

Most women associate drinking wine with specific moments of the day - with meals (91%);

with friends (89%);

at the end of the day (52%) or as an ap eritif (38%). For one-third of women,

wine is drunk in the bath.

Vinexpo chief executive Robert Beynat said: "The role of women in wine buying and the depth of their knowledge has been vastly underestimated. It is often assumed, for example, that women drink white wine and rosé rather than red, whereas this research shows the contrary."




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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