women has revealed.
Female wine drinkers in the UK are more confident about choosing wine than their counterparts in France, Germany, Japan and the US . They scored 61% for confidence, compared to an international average of 44%.
Six out of 10 women in Britain said they drank wine at least once a week, with 55% preferring red , 35% white and
Eighty-eight per cent buy wine in supermarkets and 85% shop in specialist
shops, while 35% buy
on the internet.
Six out of 10 UK women said they chose their own wine, making them
than women elsewhere .
Most women associate drinking wine with specific moments of the day - with meals (91%);
with friends (89%);
at the end of the day (52%) or as an ap eritif (38%). For one-third of women,
wine is drunk in the bath.
Vinexpo chief executive Robert Beynat said: "The role of women in wine buying and the depth of their knowledge has been vastly underestimated. It is often assumed, for example, that women drink white wine and rosÚ rather than red, whereas this research shows the contrary."