The move follows founder William Chase's sale of his majority stake in the crisps brand of the same name, to private equity firm Langholm Capital, for £30 million last year.
The renamed Chase Vodka will be available in a hand-signed and batch-numbered "premium, more elegant bottle", according to the
The vodka has a "wholesome buttery scent , with notes of mashed potato, leading on to a slightly smoked almond finish, with a hint of black pepper," it added.
The distillery is also planning to launch a 50% abv gin this summer, which contains the same potato base spirit .
"Gin is effectively a flavoured vodka i n some ways because it starts as a neutral spirit. Along with juniper, we are looking at some unusual botanicals. The sweetness of the potato spirit comes through in the gin," said distiller Jamie Baxter.