Gaymer Cider Company is increasing
10 April, 2009
investment in its live music campaign to more than £5 million this summer. As well as sponsoring festivals including Glastonbury, Download, Camp Bestival, Reading and events in Hyde Park, the brand is sponsoring a stage at London's Lovebox. It will also have increased presence at Leeds, Latitude and Bestival with the Gaymers Cider Garden, featuring branded teepees, Rockaoke - the live band version of karaoke, and Vinyl Corner, where festivalgoers can choose their tunes for a DJ.