Gaymer Cider Company is increasing

10 April, 2009

investment in its live music campaign to more than ú5 million this summer. As well as sponsoring festivals including Glastonbury, Download, Camp Bestival, Reading and events in Hyde Park, the brand is sponsoring a stage at London's Lovebox. It will also have increased presence at Leeds, Latitude and Bestival with the Gaymers Cider Garden, featuring branded teepees, Rockaoke - the live band version of karaoke, and Vinyl Corner, where festivalgoers can choose their tunes for a DJ.

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