Gaymer Cider Company is increasing

10 April, 2009

investment in its live music campaign to more than £5 million this summer. As well as sponsoring festivals including Glastonbury, Download, Camp Bestival, Reading and events in Hyde Park, the brand is sponsoring a stage at London's Lovebox. It will also have increased presence at Leeds, Latitude and Bestival with the Gaymers Cider Garden, featuring branded teepees, Rockaoke - the live band version of karaoke, and Vinyl Corner, where festivalgoers can choose their tunes for a DJ.

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Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

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Is blended Scotch overshadowed by single malt in retailers?

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