Q My ancient pricing gun has finally given out. Should I replace it or is my assistant right
to say that price stickers look cheap on wine?
A I'm with your assistant. In my experience
labels come off glass all too easily, and when they're applied to the label they spoil the design or obscure the text. A simple price ticket on the shelf is all you need, and it's easier t o change if you're doing a promotion .
A I've started creating
cardboard tags for my wines, secured to the neck by brown string . I write a short tasting note
and include the price. Customers have quickly realised that there's only one of these tags per bin, so they select wines which don't have one . The barcode, and my Epos system, do the rest. Why fiddle around with 1980s-style pricing guns?
Geoff, Ox on
Q I recently ran my first tutored tasting evening, for 12 or so people. Despite my efforts, nobody ordered anything. Is this unusual?
A I think you can count yourself a little unlucky here.
You have to ask yourself if you chose the right wines, and did a
good job of selling them. You
have to be selective about the
people you invite to these events -
and distinguish the freeloaders from the
Make people pay for their tickets or restrict admission to high-spending clients.
This has happened to me on a number of occasions.
Some of the people who came along may well come back and buy some of the wines you were tasting in their own time .
Q I want to brighten up my website with pictures of my wines and spirits, and the shop itself. How much should I
spend on a digital camera?
Q How come grotty shops which specialise in cheap cider, pornography and toilet rolls are allowed to have signs outside saying "wine merchant"?