First Cape pips Kumala at the post

10 April, 2009

Kumala has been overtaken by First Cape as the top South African wine brand .

First Cape has added £48 million to its value and 989,000

9-litre cases to its volume in the

past 12 months, according to the latest Nielsen figures to March 21, 2009.

It s performance means the Brand Ph oenix-owned brand now sits in eighth position in the line-up of bestselling light wines in the


Steve Rosser, one of First Cape's UK directors, said: "We are delighted to have hit the category leader position in only six years, but we still have a lot of work to do on distribution ."

"The brand's success

is testament to our shared ownership

philosophy with our wine-pricing colleagues in South Africa , who have produced excellent wines at affordable prices," added fellow director

Greg Wilkins.

As the first official wine sponsor of the British & Irish Lions, First Cape will support the

team on its tour of South Africa

as part of a £1 million


Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. Itís hard for some of us oldies to fathom, but there are those under, say, 40 who canít actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know