First Cape has added £48 million to its value and 989,000
9-litre cases to its volume in the
past 12 months, according to the latest Nielsen figures to March 21, 2009.
It s performance means the Brand Ph oenix-owned brand now sits in eighth position in the line-up of bestselling light wines in the
Steve Rosser, one of First Cape's UK directors, said: "We are delighted to have hit the category leader position in only six years, but we still have a lot of work to do on distribution ."
"The brand's success
is testament to our shared ownership
philosophy with our wine-pricing colleagues in South Africa , who have produced excellent wines at affordable prices," added fellow director
As the first official wine sponsor of the British & Irish Lions, First Cape will support the
team on its tour of South Africa
as part of a £1 million