In brief

10 April, 2009

Herefordshire brewery Wye Valley has teamed up with Morgan to celebrate the luxury

motor company's first car, built 100 years ago. Morgan Centenary Ale, 4.4% abv, is available in a 50cl bottle.

Wye Valley's head brewer Jimmy Swan

says it's "a chestnut coloured ale, with a distinctive nutty, biscuity flavour and crisp hop character".

Scrumpy Jack cider is to carry on with its its sponsorship of the Npower Village Cup, which gives village cricket teams the chance to compete at Lord's. The cricket promotion will see an exclusive off-trade on-can promo from April 15, giving consumers the opportunity to win tickets to one of the South Africa v England tests in the 2009/2010 South African series.

Brothers Cider is to advertise on television for the first time over the summer. The Somerset-based company is spending more than £2 million on

advertising on national

TV, comprising a mix of both terrestrial and digital channels. The TV campaign will be supported by

poster campaigns sited close to points of purchase.

Liverpool-based Cains is aiming to become the first British brewer to introduce a premium lager to the export market. Finest Export Lager is brewed to traditional export standards, creating a 5% abv version. Talks are under way with UK Trade

& Investment - a government body dedicated to helping businesses tap into overseas markets.




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