A new version of London Pride's "ingredients" ad
will appear in prominent slots during the ITV network's high profile sport, drama, documentary and entertainment programmes.
To support the TV ad s, shown in
the London and Meridian TV
regions until the end of May,
London Pride will also feature on
a poster campaign across London
and the southern half of the country.
John Roberts, managing director of The Fuller's Beer Company, said: "This campaign will see us reach more of those drinkers than ever before.
"We're delighted that ITV has put together a great package of programming
for the sporting season ."
key account director at ITV commercial, said: "This is a fantastic endorsement of TV as an effective marketing medium."