Called Protest, the ad shows campaigners and police having a huge pillow fight in a city street - a scene far removed from the
in London preceding the event.
It was created to show the peaceful way that conflict can be resolved and continues the brand's strapline In An Absolut World.
The ad appeared on outdoor digital screens in London's Canary Wharf and across
the Underground's platforms, as well as on online news sites, including
the Guardian, and MSN.
Mark Hamilton, head of marketing for vodka, said: "We wanted to ensure that the ad
delivered genuine impact for consumers - which is likely considering the G20 summit."