Maxxium UK relaunches
Published:  10 April, 2009

The Beam Global and Edrington Group sales and distribution alliance went live last week (April 1).

The joint venture retains the Maxxium UK name, and its head office, based in Stirling, will have a management team made up of staff from across the Beam and Maxxium organisations.

Supporting Hew Pennell as managing director are:

Peter SandstrŲm, marketing director ;

Mark Riley, commercial operations director (Beam);

Jim Grierson, sales director on-trade ; David Everett, sales director off-trade ; Fiona Gibson, human resources director, and Scott McCroskie, finance, supply chain and IT director (Maxxium).

The alliance spans 24 international markets and generates combined sales of £1.07 billion.

Nielsen figures show Maxxium is one of the top three spirits distributors with volume sales of over 3.5 million cases.


said: "As an entrepreneurial business with a compelling portfolio of premium brands, these are genuinely exciting times."

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